 Client: Major Food Company
Brand: Well-recognized brands
Problem: Our client established a company-wide task force to evaluate specific manufacturing-related attributes from their inventory of 1,500 consumer brands. Their manufacturing department heads were looking for an accurate and reliable way to collect meaningful primary market research data from their consumers that ranked product attributes from LEAST to MOST important.
Solution: Based on a number of established criteria, we extracted a list of over 2,000 consumers nationwide. Over 1,000 of these consumers agreed to participate on one of several Consumer Opinion Panels. Using our patent pending methodology, we successfully collected over 100 points of data per participant.
Results: As stated to us by the client after we provided our final report,
“We have been trying for 4 years to collect reliable data for this group with little success. It only took you 6 weeks! Thank you!” – VP Manufacturing
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