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| Global Auto Company |
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 Client: Global Auto Company
Brand: Sold world-wide
Problem: Our client was looking for more innovative ways to penetrate the Hispanic consumer markets nationwide. Their efforts to date had not met their sales objectives for this market segment.
Solution: Using a recent patent pending solution, we established a pilot program to collect primary market research data in a local metro market that directly involved a national Hispanic non-profit organization and a large local sponsor. The field collection data provided valuable insights on brand preferences based on gender, age, and country of origin. Participants have also been invited to sit on a Consumer Opinion Panel for more in-depth research.
Results: As stated to us by the client after we provided our final report,
“Excellent pilot program. We look forward to continuing this effort in '07.” – Director of Hispanic Marketing
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